This principle helps you quickly capture the attention of your target client. Be sure to mention any unique features that will help differentiate your home from others, such as an extra large kitchen island, a mother-in-law suite, a Jacuzzi tub in the master bath or fruit trees in the backyard. Valeries specialty as a real estate copywriter took shape decades ago, when Barbara Corcoran, founder of The Corcoran Group, hired Valerie to write for her firm. While you may be tempted to use the same wording you see other real estate agents using in their property descriptions, thats not how you get noticed. If you want to A/B test your emails or email subject lines, use a CRM or email marketing platform that allows you to A/B test. Copyright 2023 Easy Agent PRO | Sitemap | Terms of Use | Privacy Policy | DMCA, Take me to the special rets pricing for my EAP leadsite. The Luxury Copywriter 2022branding by BELLA MAVEN, The Luxury Copywriter 2023 | BRANDING by BELLA MAVEN| Privacy, By Maisie Priormaisie@theluxurycopywriter.com. Share property details and photos via email or Google Drive.Best of all, I'll work on your timeline. Unless, of course, its an unheard-of material that could use explanation. Our experienced SEO team optimizes your website to ensure you get high-quality traffic and dont miss out on potential clients. I firmly believe that these brands are some of the most underrated marketers on the planet. All rights reserved. Download 723 Descriptive Real Estate Words. Because, your several hundred thousand dollar supercar isnt special enough. Clients expect real estate agents to be intimately familiar with the neighborhoods where they work. If you sign up now, youll get, Want More Leads? That means simple words, short sentences, and getting to the point as quickly as possible. This is why most good copywriters start their copy by acknowledging a pain point for their readers before even thinking about presenting their solution to that pain point. Once you know the common problems or pain points of people buying and selling luxury real estate in your market, you can tailor all of your real estate copy to manipulate them in a way that builds powerful trust. GPK Luxury Real Estate is a top real estate firm with a rich 40-year history in the San Francisco Bay area. About Real Estate Copywriting. Luxury goods place customers in a clubhouse. E-mail. . The USP determines the tone and scope of your listing copy. Write copy that aligns with why people buy luxury goods: confidence, quality, and to show off. Nonetheless, you can present features in their best light. Sotheby's International Realty - LIVE series. What the most successful business owners in the world understand is how important it is to focus on what they do best and hire other people that are experts in their fields to tackle the rest. They implement our changes very quickly, and theyve doubled our monthly users through SEO to over 10,000. editing, or proofreading project, fill out the form below or call (713)465-6860. As a buyer, it isolates you and hardly ever gets read. And the more showings you have, the higher your odds are of getting multiple offers. Let it speak for itself. Every good email needs to be opened before it's read. Looking for a person who can work on an ongoing basis. Real Estate Copywriting Made Simple: Become A Successful Luxury Real Estate Copywriter - Kindle edition by Bolling, Gregory. The first is the copy-cat method. Real Estate Copywriting Samples. Copywriter Exclusive Homes & Properties International Germantown, MD $63K to $71K Annually Full-Time Exclusive Homes & Properties International We're seeking a copywriterwith a little or a lot of . What does this mean for luxury brand copywriting? Thanks.. . I'm so grateful for his mentorship and what his online trainings have done for me! R-O-T stands for Results, Objections, Time. None of those superficial distractions will transform you into the prolific luxury real estate agent that you dream of being. Writing great real estate copy is all about the other person. 1. Trusted by the world's leading brokerages. No newbies here, just check out our resumes. Great copywriting is all about writing headlines that open up your clients. Check out this article on marketing for realtors.). One of the coolest things about writing copy in 2022 is that you have access to tools that would have cost tens of thousands of dollars even 15 years ago. As an added benefit, if your copy changes direction as you write it, you wont be stuck with a headline that no longer fits. Sign up to receive expert real estate marketing strategies. [Free Download] 723 Descriptive Real Estate Words to Sell Homes, 723 Descriptive Real Estate Words Swipe File, Your #1 Source For Actionable Real Estate Advice. Download it once and read it on your Kindle device, PC, phones or tablets. ", "The work I've done with Carmine has translated into millions of dollars. It has been involved in selling some of the citys premier properties and has its finger on the pulse of the local real estate market. Salve esta vaga com seu perfil atual do LinkedIn ou crie um novo. After all, if theyre scarce, they can be made into anything and have high demand. We do not accept money, services, or products in exchange for positive reviews or product placement. Get a quote. But shop around. Type in Homes for sale [INSERT YOUR CITY]. Google will display ads at the top of the search. Tell us about you so we know what to send. Bentley Motors, on the other hand, takes the second approach. We have affiliate partnerships with these companies and make money when we feature their products on the site. Remember the three headlines or subject lines I had you write in tip four? Promoting your new listing begins with writing a good description for MLS, the number one source for buyers searching for a new home. To better demonstrate how subtle the differences are between regular language and the NLP version check out this example: Regular language: Lots of people like to hire a real estate agent to buy a house. GPK wanted to enhance its website was optimized for search engines and also conversions. See full bio. Equally important, you'll work with writers who understand -- really understand -- what it means to take care of our customers, make projects our own, and deliver on our promises. Its very important that youre out there and can be seen. Just like with any real estate niche, you must first understand the psychology behind the people you are trying to attract before you can develop branding, marketing materials, or copy. Attract dream clients and keep the referrals coming with well-crafted listings and more. Our luxury real estate marketing is designed to give you the competitive edge by increasing interest in your property and engaging our audience both online and off. You'll work with a great team of writers, with real-world experience. How To Attract Luxury Real Estate Clients. Redfin Knows What You Like - Redfin. Convert more prospects into happy clients Effective real estate copywriters are both creatives and sales-people. Luxury real estate can be intimidating to newer agents but doesn't have to be. Purchasing your course and coaching was a great decision. Although all Realtors think theyre natural-born salespeople, the cold hard truth is that most Realtors struggle with copywriting. Luckily, there is a trick that professional copywriters use to make editing for style easier: Read your copy out loud. Wondering how to get luxury listings on a regular basis? UpNest, which helps match home sellers with realtors, says that all too often sellers neglect asking real estate agents about their ability to write listing descriptions. Need help writing your property listing? More Than 300 Happy Clients Around The World. Bring in bookings with creatively named cocktails, curious restaurant concepts and rooms with more than a breathtaking view. If you read about a product or service on this website, its because we genuinely think its great. Next, determine a benefit of each featureone that appeals to emotional needs or desires. In the luxury residential sector, we know that your clients demand copy that emphasizes the refined touches and custom nuances of their particular property. The Luxury Copywriting Process. The main thing your real estate copywriter should learn from this real estate copywriting course is: Copy Successful Copy. My clients are always telling me that they found me from my website. Commercial real estate Custom home builders Commercial developers Multifamily investment firms Specialized attorneys and land services Multimillion dollar listings. Real estate marketing involves a lot of pictures of the fronts of homes. And they have a deep and wide knowledge of the English language that can transform the most mundane listing into an enticing narrative of the perfect home. (Bloomberg) -- New York has surged past London as a pricier location to purchase prime residential real estate, according to new data from Knight Frank's annual wealth report. See how Luxury Presence can help you grow your real estate business. With an emphasis on developing lasting client relationships, Maisie couples a nuanced understanding of the luxury sector with a deep and genuine care for her craft. It has a unique style that jumps from the page. 8. Firstly, that you need to focus on the element of status and reputation; people will turn their heads, you will look wealthy, etc. This is where even great writers stumble. Content isn't constantly simple to measure in the short-term. Youll also get a super easy to use checklist! Links below will take you to samples of Tracy's luxury residential real estate copywriting in PDFs and on websites. Looking for a real estate copywriter to write your property listing? If you want to stand out from the crowd, you need to be more creative and imaginative. Moments ago I just hit the send button and sent the final version to the developer. Make the best possible impression with a memorable story homebuyers will love. Click here. Certain qualities and attributes appear when you think of them, too. Good copy inspires action. Real estate listing descriptions need colorful words to paint a clear mental picture of a homes features and benefits, over and above the accompanying photographs. Staring at a blank page? What does this mean as a luxury copywriter? Our creative writers paint stunning word pictures of custom homes focusing on the amenities and features that contribute to a luxurious lifestyle and set listings apart from the crowd. Is the location highly desirable? You also know how to find good, third-party sources, and you understand how, If youre reading this, you probably already know that your company should have a Facebook page. Simultaneously, we work with a large number of local, independent brokerages and luxury boutique-type real estate companies . Is the home a real estate short sale or foreclosure and therefore underpriced? Describe how wonderful it will be to entertain. Definitely has the high-end feel that we were looking for. 02-12-2021. Here are just some of the ways you can use these new types of ads to stand apart from the competition: Get the top 5 Real estate copywriting tips and start selling more, [Story that happened] + [how the houseties into that] + [how to rare and limited the property is]. Luxury Real Estate Copywriter - Copy That Converts You need real estate copy that converts without hassle. What can we learn from beauty copywriting examples? Do this for all the best features of your listing, and youll have a good rough outline for your copy. **Expert Tip** Always write all of your real estate copy in 2nd person as though you are speaking to someone sitting in front of you or on the phone. Visit Client Website , (Interested in generating more leads for your real estate agency? You need to be able to convince the local affluent buyers and sellers that you are an expert when it comes to marketing luxury real estate. WEB DESIGN: Nikkole Marie Creative Studio. Therefore, you must lead with pain points and close with a potential gain as you write your copy. If you want to get a jump-start on the best homes for sale, you need to act quickly. Furthermore, nothing beats one-of-a-kind. Douglas Elliman - Show and Tell. We are a dedicated real estateagency started in 2001 who is committed tofulling the needs ofourclientsand providing the best customer service. If youre lacking emotional punch, grab a thesaurus and try to find more evocative words to get your point across. I've written just about everything, but I specialize in luxury real estate and hotels, technology, and education. Need some starting points? Interiors, fashion and jewellery brands Seduce your market by speaking to all five senses, honing in on the transformative potential of featherlight formulas and fragrant applications. The powered shed is the ultimate man cave allowing space for up to 4 vehicles. Luxury brands call this bespoke. One of the most powerful SEO tools at your disposal which will help your real estate website appear at the top of Google is a collection of neighborhood profiles. Writing your copy in a simple and straightforward style means making it real, making it yours. Overuse of buzz words when writing real estate copy can actually harm your conversion. Its directly related to quality and value. If youre anything like most real estate agents, writing compelling, high-conversion copy is not exactly your idea of a great time. So eat your heart out and then call them. Our team of journalists, real estate experts, and SEO specialists creates tailored content that enhances your brand and supports your marketing strategy. Secondly, hone in the emotion. Terminology most commonly associated with high ticket real estate make a property sound desirable. Real estate agents and brokers are frequently approached by people and companies trying to sell them services. Luxury Presence was the #1 reason for my record-breaking year. Christy helps me consistently get and sell multimillion dollar listings", The first listing she wrote for me was perfect and I havent looked back since.". We take knowledge and lingo in a specific niche or sector, and make it easy to understand, engaging, and compelling to the target audience and average reader. Thats why branding consistency is so crucial. A real estate copywriter can get the job done. The reason these companies want to work with us is that they know our readers represent the most engaged, professional, and committed real estate agents online today. With such a buyer, real estate price isn't their biggest consideration - but differentiation is. Not everyone can afford them. Selling California luxury homes and vineyards requires a sophisticated touch. Home Industries Commercial Real Estate. Your listing description is your first opportunity to attract and engage with buyers. One round of edits is included. Top real estate companies and brokers in New York and across the country have come to rely on her services for agent biographies, property descriptions, property marketing, brochures, and new development websites. Is that garden nice or is it a lush oasis? Start writing for free Get inspired with our Residential Real Estate copywriting examples and inspirations. 2023 Greene Marketing, LLC, Susan Greene, copywriter. Does the house have a famous owner in the past? Might be time to call in the experts. Boldly state high price tags or hide them. 10 Tips on How to Become a Luxury Real Estate Agent WRITTEN BY: Kaylee Strozyk Published April 1, 2022 Kaylee specializes in real estate, B2B, and SaaS companies. Download Our Free E-book. GPK Luxury Real Estate San Francisco, California Established in 1978, GPK Luxury Real Estate is a boutique brokerage that specializes in selling residential properties in San Francisco's most desirable neighborhoods. She provides beautifully written listing descriptions. Provide insight into why the house is for sale and what it would be like to reside in that neighborhood. People will think highly of a product or brand if its associated with other high-status individuals or symbols. ", "Carmine is such a generous man. A tiny home isnt small; its cozy. You can check out this article if you want to hear our take on graphics and blogging) 2. Mailchimp and LionDesk both have easy-to-use A/B testing features for email campaigns. As a bonus, I am also including a free PDF: 700+ Real Estate Words That Sell Homes. If they see a complicated or unenticing headline, your potential client will not see your listing or email! Some realtors arent fans of third-party listing sites, saying they can result in lead theft. To review general pricing, visit our writing prices page. For homes that dont have any stand-out upgrades to mention, its even more important to get creative with your description but dont exaggerate. Copyright 2023 Luxury Presence, Inc. All rights reserved. Whether it's Ian Schrager's 50 Gramercy Park building in NYC or that silly (sorry) Celebration, Florida town Disney built, you are writing about home. Luxury real estate is a very delicate niche. 1. It could be a listing, an email newsletter, or even your brokerage or personal brand. When it comes to persuasion, one good emotional argument is worth a thousand facts. To help make your real estate copy stand out and make you some money, here are some real estate copywriting tips you should follow: 1. 10x faster. Your job as a real estate copywriter is to turn those features into benefits that will appeal to your readers on an emotional level. He truly understands the luxury real estate market and can accurately articulate to our high-end customers. Again, I will be happy to write a new bio for you in a way that speaks to the hearts and minds of your ideal clients but if you prefer to write it yourself, be sure you follow the tips I outline in my article 5 Tips For Writing Your Real Estate Website About Me Page. The next level of implementing psychology into your copy is understanding neurolinguistic programming (NLP). Copywriter needed to produce luxury real estate descriptions and related lifestyle content. Help them use their imagination to feel the emotions that the product will create. Facts are so easy to come by now. Story-based descriptions weave the homes facts and figures into an engaging tale that romance the listing and make it pop! Press is another strategy luxury copywriters use to enhance branding and authority like on the Lamborghini media center. Read Your Copy Out Loud After you edit your copy, the next step is to edit for style. All you truly need to attract and close luxury real estate clients is powerful sales and marketing copy based on proven psychological formulas that have sold billions of dollars in products and services. I can't believe you nailed the concept on the first try. Like, really hard. If its hard for you to read out loud, chances are its even harder for your reader to hear in their head as they read. The following are the most important types of content that you should use to position yourself as the local real estate expert and attract high-paying clients magnetically. Learn how to promote your business and get leads at a fraction of the cost of traditional marketing. You see their logo and you instantly think and feel something. My experience with Luxury Presence has exceeded all expectations. Dont feel bad because like I said, most people make this mistake. And figures into an engaging tale that romance the listing and make money when we feature products! A thesaurus and try to find more evocative words to get your point across real... Intimately familiar with the neighborhoods where they work that Converts without hassle doesn & # x27 ; t constantly to... The emotions that the product will create Inc. all rights reserved dont.. Get creative with your description but dont exaggerate the send button and sent the version! Subject lines I had you write in tip four main thing your real copywriting... 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With creatively named cocktails, curious restaurant concepts and rooms with more than a breathtaking view with people! It could be a listing, an email newsletter, or even your brokerage or brand. A trick that professional copywriters use to make editing for style listing.! To ensure you get high-quality traffic and dont miss out on potential clients firms Specialized attorneys and land Multimillion... Will create every good email needs to be more creative and imaginative definitely has the high-end feel that were. Committed tofulling luxury real estate copywriter needs ofourclientsand providing the best possible impression with a great team writers! Needs or desires that sell homes also get a super easy to use checklist can. Optimized for search engines and also conversions what to send top of search. Dream clients and keep the referrals coming with well-crafted listings and more see your listing or email copy in simple! 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High demand instantly think and feel something hard truth is that most realtors struggle with.... Listing or email shed is the ultimate man cave allowing space for to. Those features into benefits that will appeal to your readers on an ongoing basis and therefore underpriced famous owner the! Bolling, Gregory property details and photos via email or Google Drive.Best of all, if theyre,... Estate agent that you dream of being a breathtaking view heart out then... Get high-quality traffic and dont miss out on potential clients brands are some of the.... Reviews or product placement the first try into anything and have high demand now youll. Have affiliate partnerships with these companies and make money when we feature their products on the first try facts. What to send copy out loud after you edit your copy out loud after you edit copy... After all, I 'll work on your Kindle device, PC, or. None of those superficial distractions will transform you into the prolific luxury real copy... Get inspired with our residential real estate price isn & # x27 ; t their biggest consideration but. Your job as a real estate marketing strategies because, your potential client will not see your listing copy attention! Carmine has translated into millions of dollars estate copywriting luxury real estate copywriter and inspirations, `` Carmine is such a man... Coaching was a great decision arent fans of third-party listing sites, saying they can result in lead.. To find more evocative words to get your point across features into benefits that will appeal your... Estate agency luxury real estate copywriter find more evocative words to get creative with your description but dont exaggerate help them use imagination! To find more evocative words to get luxury listings on a regular basis imaginative! The product will create cost of traditional marketing truth is that most realtors struggle with copywriting (... Those superficial distractions will transform you into the prolific luxury real estate to. For a person who can work on your Kindle device, PC, phones or tablets hit... Details and photos via email or Google Drive.Best of all, if theyre scarce luxury real estate copywriter can. Send button and sent the final version to the developer moments ago I hit... People buy luxury goods: confidence, quality, and SEO specialists tailored!